Several European countries lead the world in private label product use, with Switzerland, the United Kingdom, and Germany ranking among the top. In Switzerland, private label products make up over 50% of total grocery sales, largely due to strong consumer trust in the quality of store brands and their cost-effectiveness. The UK follows closely, with major supermarket chains like Tesco and Sainsbury’s offering extensive private label ranges across various categories, from food and beverages to household goods. Germany also has a significant market for private labels, with retailers such as Aldi and Lidl emphasizing low-cost, high-quality private label offerings, which have become highly popular among consumers.
Outside of Europe, the United States has also seen a rising trend in private label product use. While historically, national brands have dominated the U.S. market, major retailers like Walmart, Costco, and Kroger have expanded their private label selections significantly in recent years. Consumers in the U.S. are increasingly turning to these products for their affordability and improved quality, especially in response to economic pressures and shifts in shopping behavior. As private label brands continue to grow in popularity worldwide, countries with strong retail sectors are increasingly incorporating them as key components of their business strategies.